The Bloggers Trend Show @ imm Cologne + Living Kitchen
I am typing with excited fingers because the cattledogs booth at the fair is up and running! The imm is one of the most important interiors and kitchen fairs in the world and certainly, in Europe. If you're an American, imagine being asked to have your own booth at the ICFF in New York and to share your inspirations and ideas as a stylist and blogger. Well, it's like that. A big deal. And not just a little booth, an entire 11 x 7 meter space where you can create a kitchen, living room and dining area!
You can find me in Hall 4.1 Booth C022 so please stop by all week or come on the weekend to meet me personally all day on Saturday and Sunday - I'll be there from opening time until the fair closes each day. That's me chatting with visitors from , was such a pleasure to have coffee with them and relax.
I was honored to accept the challenge for my first trade show booth and jumped right in. But it's not just an honor for me but for bloggers everywhere because this could be the start of something new. Imagine more fairs having booths from bloggers + influencers sharing their inspirations? It brings such a fresh flair to an interiors trade show, don't you think? To see your favorite blog come to life and to get to meet the blogger that you love so much. Perhaps this is the next step for bloggers - to have their own trend shows at trade fairs so they can share what's happening online and what they, and their readers, are interested in the most at the moment. I actually LOVE this concept!
I've done a lot to get to this point of being recognized and I'm proud of this - and also proud of what this means for bloggers globally. I want to do video work and television next. In fact, I would love to have my own show. But I'm proud that bloggers are being seen, no longer invisible. And though print publications still battle their feelings with having us out here, I'm happy to tell them that we must learn to live and work together because bloggers and influencers are not fading out anytime soon. So it's time to team up or just accept us as being important content providers too.
Bringing together my ideas and inspirations for a trade show booth was one of the most exciting projects I've had because it's totally new. I love a challenge. And to have only started in November, and only finalizing everything a few weeks ago, well... It's an understatement to say that I worked really hard with my assistant, Toni Vinther, to pull it off in record time.
I also can't thank Tinna and Morten Pedersen enough from . Both worked with us very closely to loan out Skagerak and Ferm Living products for the cattledogs booth. I also worked closely with , , , , , , , and to supply the major pieces for the booth which are on loan and to be returned after the fair ends. And of course Eike Fuchs, the Project Manager for Living Kitchen, Judith Mader, Charlotte Guyout, Ann-Christin Mai, Jan Wefelnberg and Markus Majerus. All were tremendously supportive and helpful throughout this project and none of this would have happened without them. And lovely Jenny who helped us build the booth! She was fantastic!
This was the first time the imm has ever had a Bloggers Trend Show, so we all learned so much together on this project and my hope is that the imm will continue to partner with bloggers in the future for more trend shows.
So! here is the booth on Sunday, the day before opening day...
Ann-Christin Mai, Charlotte Guyot and Judith Mader - Charlie's Angels for sure!
And the floor plan... A rough copy but at least you can get a good idea of the layout and dimensions. I wanted the back wall to be plywood because I see it as great material to use on the wall in the home, particularly in the kitchen, and hope to see it even more in the future.
I'm VERY visual, so I always work off of mood boards. I find a starting point and then work from there. For this project, the starting point was a beautiful scrapwood table from Piet Hein Eek. I have loved his work for eight years and finally had a chance to approach him to work with me on this project and he accepted. From there, I decided on the plywood wall and the color scheme and overall vibe I was going for. Here is my mood board.
From this point, I started to make calls and send emails. Because time was so limited and Christmas was coming, it was critical to get all of our big pieces ordered before the holidays and gladly, we accomplished this. After I secured the large pieces, I did more mood boards just to see how the pieces were working together as I worked, you can see these below. I also had a mood board on Pinterest that I kept secret until now - you can see it here.
Dining area major pieces: from Woud Design, Side chairs from Menu, from Muuto, in high gloss from Piet Hein Eek (This isn't the exact table, I selected one in richer deeper tones and lots of white), in white from Menu.
Kitchen corner major pieces: (shelves and bar) from n by Naber, , and from Ferm Living, in Light Blue from Woud Design, from Ferm Living, from Skagerak.
Mood board area major pieces: in white from Muuto, from Skagerak. This area ended up NOT being for the mood board, we moved it to another wall, and instead installed original painting from above the Vivlio shelving instead.
Living room major pieces: covered in Steelcut trio 133 textile and designed by Muuto, from LYS Vintage designed by , from LYS Vintage designed by , Muuto in green (from my home), covered in Blue Umami 3 743 textile and designed by Muuto, from Atelier Suhka (from my home), from Connox designed by (from my home), from Lulu & Georgia (from my home), Large 200x300 Black White from Muuto, in Black from Ferm Living, from Ferm Living, from Woud Design.
Last weekend, we put it all together and on Monday morning, I went live on Instagram Stories to show you how it came out - and the fair officially opened. They're expecting 70,000 visitors so it's just a wee bit of pressure when a fair approaches you and asks if you'd like to be part of an international trend show and they'd like to give you a booth to share your personal inspirations in and some of the trends that are on your radar. With only two bloggers participating, it was such an honor to be asked but also to share the project with Desiree from , a friend and fellow blogger living in Amsterdam whom I've known for years. We photographed her home for my second book, Decorate Workshop. You can see her on her beautiful blog.
Ready to peek in at the booth?
This is AFTER. Note: I didn't select the floor, I had to use the standard trade show floor which is black cement. I also did not select the wall height. I had to use what they gave me, the height of 2,5 meters. Everything else though, I selected and nothing is "sponsored" and no one is giving me perks or anything special if I asked them to be part of the booth. Everything was chosen for one reason: I liked it! Also, 90-100 items that you see are from my own home. This makes the booth feel like home to me.
I love the wall decal on the back wall, a tree, by . She's lovely. She gave it to me as a gift about a year ago and I was going to put it in Aidan's room but decided now that the booth was were it needed to go.
I like seeing visitors rela and chatting in my space. These guests are flipping through and . I've added magazines and books from some of my favorite authors, including , , my four books, , , Igor from and with lovely Judith, , and many more. The vases that you see are from in Hamburg, a favorite interiors shop of mine that I tell everyone who visits Hamburg that they must visit. Those vases are on my wish list for sure!
These pretty ceramic spoons are from my private collection, made by .
Don't worry, I tucked away all of the cords on the floor to the left of the shelving, you can't see them anymore, they drove me nuts!!!
These are so precious and special to me, on loan from my friend in Hamburg.
My assistant Toni Vinther (to the far left), speaking with a booth visitor.
So! that is the cattledogs booth! Since the fair is still on, you can also come by and see it live and visit Desiree's booth too! At the fair, you can find some of the best brands in the world of interiors and kitchen exhibiting their new collections AND the small makers too at the which is also part of the imm this year for the first time.
imm Living Kitchen - cattledogs BOOTH - HALL 4.1 - STAND C022 (near escalators)
All week at the cattledogs booth, we have a wonderful hostess there, Ayse Alkan ( on Instagram) to make you a coffee, help you pin to the pinboard in our booth (you can win prizes!) and to answer your questions... Then, I'm back on Saturday and Sunday to be in the booth all day myself - I'll be there with Morten and Ayse from opening to closing hours both days but away for lunch. If you stop by and I'm not there, ask them to text me and I'll come back to see you - I may be chatting to someone in another booth, etc. But I'm there!
On Saturday, we have a blogger tour and lots of my blogger friends are coming to see me and participate in my growing mood board project in my booth. We have cappuccino, expresso, etc in my booth too -so stop by and sit at the bar and relax with us. There is wifi, plenty of books and magazines to peruse and a very laid back and rela environment that I'm sure you will enjoy so definitely spend some time with us.
Thank you again to the imm and Living Kitchen for having me. From Friday-Sunday please watch my Instagram and hashtag #immspired to see my trend repots from the fair and I'll see you on Saturday and Sunday in my booth too!